Your members, your brand, your data.
Gyms, studios, salons and clinics often run their members through booking platforms that charge per booking and keep the data. We build branded member apps with booking, waitlists, reminders and payments, so the platform fee goes away and the member list is finally yours.
Illustrative screens in the style of the build
Sound familiar?
Per-booking platform fees
The generic booking platform takes a cut of every class or appointment, forever, and raises prices when it likes.
No-shows and empty spots
Cancelled spots stay empty because there's no waitlist, and members forget bookings because nothing reminded them.
The platform owns your members
Member contacts, history, and payment relationships live in someone else's product, and they market to your members.
A brand experience that isn't yours
Members book your classes inside an app with someone else's name and logo on it.
What we build for fitness & wellness
Branded member app
Your name and logo on every member's phone, as an app they add straight from the browser, with booking, memberships and payments in one place. No app store needed.
Waitlists that fill spots
When someone cancels, the next member on the waitlist gets the spot and a notification automatically, so cancelled spots don't sit empty.
Push reminders
Class reminders and booking confirmations that cut no-shows without the front desk making calls.
Front-desk admin
A simple screen for check-ins, schedules and membership changes that new staff can learn in an afternoon.
Two promises the software industry hates making
One monthly fee, starting at launch
Design, building, hosting and support in one monthly number you can budget like rent. No hourly billing, no change-order invoices, and no per-seat fees that grow with your team. Billing doesn't start until the first version is live and your team is using it.
See the plans →You own the custom code. All of it.
The account holding the code, the documentation and the hosting are in your name from day one. If you ever leave us, you take everything with you, and any developer can pick it up. You won't have to pay to get it back, rebuild it, or stay stuck on someone else's platform.
How we work →Questions we hear from fitness & wellness
We're on Mindbody. Is switching painful?
We plan the move as part of the build. Members, memberships and schedules all come across, and we run both systems side by side for a while so nothing falls through. Mostly, members notice they've got a nicer app.
Do the math on fees for me. When does custom win?
Take your monthly platform bill plus any per-booking cuts and compare it to a flat plan. Busy studios can break even inside a year, and unlike the platform fee, our monthly price doesn't grow with your bookings.
Can it handle memberships, class packs, and drop-ins?
Yes, all three, with automatic billing through Stripe. Your pricing is set up the way you sell, including the odd old memberships you've been grandfathering for years.
Tell us what's slowing your business down.
In a free one-hour call we work out what the system needs to do and which plan it fits. Within two business days you have a written plan and a monthly number. No drawn-out proposals, no pressure.
One monthly fee · Built, hosted & improving · You own the custom code