Pricing
Priced to the platform, not to a six-figure build check.
From a lean internal tool to a system that runs the business. One monthly fee covers building, hosting, securing, and improving it, and billing does not start until version 1.0 is live and your team is using it.
Starter
from $1,000/mo
A focused tool or single workflow, rebuilt as a clean, hosted web app you own.
- One focused tool or workflow
- Modern hosted web app, built around how you work
- Hosting, monitoring & security updates included
- Single sign-on with Microsoft 365
- Design & build hours every month
- You own the code from day one
Growth
where most land$2,000 to $5,000/mo
A platform running a real slice of your operation, with integrations, users, and AI built in.
- Everything in Starter
- A platform running a real part of your operation
- Integrations with the systems you already run
- Multiple user roles and permissions
- AI built into the workflows that need it
- Continuous iteration, not a frozen launch
Enterprise
$10,000+/mo
A system that runs the business: deep integrations, multiple teams, and heavy automation.
- Everything in Growth
- Deep integrations across multiple systems
- Multiple teams and departments in one platform
- Heavy automation and AI throughout
- Priority response and dedicated capacity
- Roadmap planning with your leadership
Every number is scoped once we understand what we are building. All plans run on a 12-month partnership. Book a free scoping call and we'll tell you which one fits, even if the answer is “you don't need us yet.”
AI usage (model and token costs) is billed separately at cost, outside the monthly fee.
Websites are priced differently
A public website is a project with an end, not a platform we keep extending, so we do not price it like one. You pay for the build, then a smaller monthly plan for the infrastructure we keep running underneath it.
First, the build
from $8,000
Most land between $12,000 and $30,000, scoped to the project. A focused site sits at the low end; a public platform with live integrations behind it sits well above.
Then, a care plan
Essential
$250/mo
The site stays up, current and patched. Fixes when something breaks.
- Hosting on Vercel, content in Sanity
- SSL, uptime monitoring and backups
- Security and dependency patching
- Fixes when something breaks
Standard
Most pick this$700/mo
Everything in Essential, plus hours every month to keep changing it.
- Everything in Essential
- Design and build hours every month
- Content and layout changes on request
- Analytics and performance reviewed quarterly
Platform
from $1,500/mo
For sites with live integrations underneath, where an outage is an operational problem.
- Everything in Standard
- Integration maintenance, RecTrac and the like
- Priority response
- A larger monthly hour allocation
Vercel hosting and Sanity are billed separately at cost, outside the care plan. For most sites that runs $65 to $95 a month.
If you are a park district, municipality or other public body, this is the shape your procurement expects: a project you can bid against a capital budget, and a support line you can renew. We are comfortable responding to an RFP.
What we build with this →What if our system is bigger than Enterprise?
We price capacity, not size. A platform with fifty integrations is not a bigger version of a small app; it is more engineers working for more months. So it lands in a higher tier and runs longer, and we tell you which on the first call rather than after you have signed something.
Above Enterprise we build a custom engagement around however many parallel teams the work actually needs, and for large or legacy systems we start with a short paid discovery so the estimate is based on your real codebase instead of a guess. What we never do is price by screens or lines of code, because neither tells you what the work costs.
Every plan includes
- ✓A platform built around how you actually operate
- ✓Hosted on modern cloud infrastructure, always on
- ✓Security patches, monitoring & maintenance
- ✓Single sign-on and Microsoft 365 integration
- ✓AI built in where it removes manual work
- ✓Design & build hours every month
- ✓Team training & documentation
- ✓Full code ownership from day one
How this compares
You have three ways to get custom software built. Here's how they stack up.
| Big agency | Freelancer | GO Build Labs | |
|---|---|---|---|
| Price | $100k to $200k up front, plus change orders | Hourly, open-ended | One monthly fee, scoped to the platform |
| First working demo | Months in | Depends who you got | About a week after the first call |
| When you start paying | Deposit up front, before anything exists | Hourly, from the first hour | When version 1.0 is live |
| After launch | Frozen in time until the next big bid | Usually gone | Hosted, secured & improved every month |
| Code ownership | Often theirs until final payment | Varies wildly | Yours from day one |
| Team | Juniors behind an account manager | One person, single point of failure | Small senior team, direct access |
Pricing questions
Why monthly instead of a project quote?
Because project quotes reward guessing and punish honesty. A fixed bid forces both sides to pretend the spec is perfect on day one, so every discovery afterwards becomes a change order and an argument. A flat monthly rate prices the thing we actually control: a senior team working on your system. Scope can change every week without the number changing.
When does billing actually start?
When version 1.0 goes live and your team is using it in production. You are not paying a monthly fee during the first call, the initial demo, or the build cycles leading up to that release. It puts the risk of reaching a working launch on us rather than on you, and it keeps us honest about pace.
Is there a contract or minimum term?
Yes, plans run on a 12-month commitment. The systems we build are the ones your business runs on, and a year is what it takes to get one right and then keep it healthy. It also means we can staff your work properly instead of squeezing it between short engagements. If you want a two-week project, we are the wrong shop and we will say so on the call.
How do I know which tier we land in?
Starter is one focused tool or workflow rebuilt as a clean hosted app. Growth, where most clients land, is a platform running a real slice of your operation with integrations, multiple user roles, and AI in the workflows that need it. Enterprise is a system the whole business runs on, with deep integrations across several departments. We tell you which one fits on the first call, before you have signed anything.
How do you price something big, like a full ERP with dozens of integrations?
By capacity and time, not by size. A system with 50 integrations is not a bigger version of a small app, it is more months of more people, so it lands in Enterprise and runs longer. Every number is scoped once we understand what we are building, and for large or legacy systems we start with a short paid discovery so the figure comes from your real codebase instead of a guess. What we never do is price by lines of code or screen count, because neither tells you what the work costs.
What if the project turns out to be much bigger than we thought?
Then the timeline moves, not the monthly fee. That is the whole point of buying capacity rather than a deliverable: discovering that the integration is nastier than expected costs you weeks, not a change order. If the work genuinely needs more capacity to hit a date, we will show you the math and you decide whether to move up a tier.
What happens at the end of the year?
Most clients continue, often at a lower tier once the heavy build is done and the work shifts to improvements and maintenance. If you leave, you keep everything: the repository, documentation, and infrastructure were yours from day one, so there is nothing to hand over. We will do a free transition call with whoever takes it on.
Get a fixed price on your first call.
Thirty minutes. We scope the project, hand you a written monthly price and launch date, and you decide. No follow-up sequence, no pressure.
One monthly fee · Built, hosted & improving · You own the code