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GO Build Labs

Pricing

One monthly fee instead of a six-figure build check.

Whether it's a lean internal tool or the system your whole business runs on, one monthly fee covers building it, hosting it, keeping it secure and improving it. Billing doesn't start until the first version is live and your team is using it.

Starter

from $1,000/mo

12-month partnership

A focused tool or single workflow, rebuilt as a clean, hosted web app you own.

  • One focused tool or workflow
  • Modern hosted web app, built around how you work
  • Hosting, monitoring & security updates included
  • Sign in with your Microsoft 365 account
  • Design & build hours every month
  • You own the custom code from day one
Talk about Starter
Most popular

Growth

where most land

typically $2,000 to $5,000/mo

12-month partnership

A platform that runs a real part of your operation, connected to your other systems, with multiple users and AI built in.

  • Everything in Starter
  • A platform running a real part of your operation
  • Connected to the systems you already use
  • Multiple user roles and permissions
  • AI built into the parts of the work that need it
  • Ongoing improvements long after launch
Talk about Growth

Enterprise

typically $10,000+/mo

12-month partnership

A system that runs the business, deeply connected to your other systems, with multiple teams and heavy automation.

  • Everything in Growth
  • Deep connections across multiple systems
  • Multiple teams and departments in one platform
  • Heavy automation and AI throughout
  • Priority response and dedicated time from our team
  • Roadmap planning with your leadership
Talk about Enterprise

Every number gets scoped once we understand what we're building. All plans run on a 12-month partnership, starting when the first version goes live. Book a free scoping call and we'll tell you which one fits, even if the answer is “you don't need us yet.”

AI usage (model and token costs) is billed separately at cost, outside the monthly fee.

Wondering whether these numbers beat what the manual process costs you? Run your own math →

Websites are priced differently

A public website is a project with a finish line, so we price it as one. You pay for the build, then a smaller monthly plan covers the hosting and upkeep we look after once it's live.

First, the build

from $8,000

Most land between $12,000 and $30,000, scoped to the project. A focused site sits at the low end; a public platform connected to live systems behind it sits well above.

Then, a care plan

Essential

$250/mo

The site stays up, current and patched. Fixes when something breaks.

  • Hosting on Vercel, content in Sanity
  • SSL, uptime monitoring and backups
  • Security patches and software updates
  • Fixes when something breaks

Standard

Most pick this

$700/mo

Everything in Essential, plus hours every month to keep changing it.

  • Everything in Essential
  • Design and build hours every month
  • Content and layout changes on request
  • Analytics and performance reviewed quarterly

Platform

from $1,500/mo

For sites connected to live systems behind the scenes, where an outage disrupts your operations.

  • Everything in Standard
  • Keeping connections like RecTrac working
  • Priority response
  • A larger monthly hour allocation

Vercel hosting and Sanity are billed separately at cost, outside the care plan. For most sites that runs $65 to $95 a month.

If you're a park district, municipality or other public body, this is the shape your procurement process expects: a project you can bid against a capital budget, and a support plan you can renew. We're comfortable responding to an RFP.

What we build with this →

What if our system is bigger than Enterprise?

We price by how much of our team's time the work needs. A platform that connects to fifty other systems means more people working for more months, so it sits in a higher tier and runs longer. We tell you which on the first call, before you've signed anything.

Above Enterprise, we put together a custom arrangement around however many teams the work needs running side by side. For large or older systems we start with a short paid discovery, so the estimate is based on your real code instead of a guess. We never price by screens or lines of code, because neither tells you what the work costs.

Talk through a bigger build

Every plan includes

  • A platform built around how your business runs
  • Modern cloud hosting, always on
  • Security patches, monitoring & maintenance
  • Microsoft 365 sign-in and connections
  • Design & build hours every month
  • Team training & documentation
  • Full ownership of your custom code from day one

How this compares

You have three ways to get custom software built. Here's how they stack up.

Big agencyFreelancerGO Build Labs
Price$100K to $200K up front, plus change ordersHourly, open-endedOne monthly fee, scoped to your system
First working demoMonths inDepends who you gotAbout a week after the first call
When you start payingDeposit up front, before anything existsHourly, from the first hourWhen the first version is live
After launchLeft as is until the next big bidContinuity depends on one person's availabilityHosted, secured & improved every month
Code ownershipOften theirs until final paymentVaries wildlyYours from day one
TeamDelivery often passes through account-management layersOne person, single point of failureSenior team, direct access

Pricing questions

Why monthly instead of a project quote?

A project quote asks both sides to pretend the spec is complete on day one. It never is, so everything you learn afterwards turns into a change order and an argument. A flat monthly rate pays for the part we can control, which is a senior team working on your system, and the scope can change week to week without the price changing.

When does billing start?

When the first version goes live and your team is using it day to day. You don't pay a monthly fee for the first call, the first demo or the build work leading up to launch. That puts the risk of getting to a working launch on us, and it keeps us honest about pace.

Is there a contract or minimum term?

Yes. Plans run on a 12-month commitment, and it starts when the first version goes live, not when you sign. The term and your first invoice begin at the same time, so nothing runs down while we build. The systems we build are the ones your business runs on, and it takes a year to get one right and keep it in good shape. It also lets us staff your work properly instead of squeezing it in between short jobs. If you need a two-week project, we're the wrong fit, and we'll tell you so on the call.

How do I know which tier we land in?

Starter is one focused tool or process rebuilt as a clean, hosted app. Growth, where most clients land, is a platform that runs a real part of your operation, connected to your other systems, with different access for different roles and AI where it helps. Enterprise is a system the whole business runs on, tied into several departments. The difference between the tiers is how much of our time you're buying. Starter covers one focused piece of work at a time, Growth gives us room to move several priorities at once, and Enterprise is dedicated time for a large system with serious connection, security and support needs. We tell you which one fits on the first call, before you've signed anything.

How do you price something big, like a full ERP connected to dozens of other systems?

By how much of our time it needs, and for how long. A system tied into 50 others means more people for more months, so it sits in Enterprise and runs longer. Every number gets scoped once we understand what we're building, and for large or older systems we start with a short paid discovery so the figure comes from your real code. We never price by lines of code or screen count, because neither tells you what the work costs.

What if the project turns out to be much bigger than we thought?

Then the timeline moves and the monthly fee stays where it is. That's how buying our time is meant to work. If connecting to one of your systems turns out messier than anyone expected, it costs you weeks, never a change order. If the work really does need more of our time to hit a date, we'll show you the numbers and you decide whether to move up a tier.

What happens at the end of the year?

Most clients continue, often at a lower tier once the heavy build is done and the work shifts to improvements and upkeep. If you leave, you keep everything. Your custom code, the documentation and the hosting setup were yours from day one, so there's nothing to hand over. We'll do a free transition call with whoever takes it on.

Scoped on the first call. Priced within two days.

One free hour to scope the project. Within two business days you have a written plan, a fixed monthly price, and a target launch date, and you decide. No follow-up sequence, no pressure.

One monthly fee · Built, hosted & improving · You own the custom code