Alternatives · enterprise CRM
A Salesforce alternative, if you are using a tenth of it.
Salesforce is a real product and an enormous one, priced for sales organizations many times the size of most businesses that end up paying for it. Whether replacing it is realistic depends almost entirely on how much of it you really use, and that's a question with a factual answer.
First, the honest part
When you should keep paying Salesforce.
We'd rather tell you this on a first call than sell you a platform you don't need. If any of these sound like you, staying put is the right call.
- You're deep into a large web of connected systems, managed packages and admin work. The switching cost can easily exceed the savings, and we'll say so.
- You have a Salesforce admin on staff who's shaped it to fit. That's a real asset, and rebuilding it isn't obviously wise.
- Your team makes real use of the deeper forecasting, territory and reporting features. Those aren't trivial to reproduce.
When people do move, this is usually why.
An honest look at what you use comes back short
A handful of objects, some custom fields and a few reports. If that's what you use, that's a build, and not a large one.
Per-seat pricing gates who gets access
When license cost decides who can see customer data, people work around it, and the CRM stops reflecting reality.
Your sales process really is unusual
The way you quote, your approval chains and your pricing rules are usually where a business really is different, and usually the first thing a packaged CRM forces into a standard shape.
Nobody trusts the sales forecast
If the forecast is put together by hand every month because the system doesn't reflect what's happening, you're paying for a database and doing the CRM part yourself.
How the money is shaped.
We describe how they charge rather than quoting figures. Current prices are Salesforce's to quote and they change, but what the bill is tied to rarely does.
Salesforce
Per user, per month, by edition, typically annual, with add-ons priced separately. Costs scale with the number of people who need access.
GO Build Labs
One monthly fee for the platform. Everyone who should see customer data can, because access isn't a line item.
See what it costs →What we build instead.
- Your sales stages, the details you track and the way you follow up
- Quoting and approval rules set up the way you really price
- Connections to the systems you keep, so information is entered once
- Reports built around the questions you really ask each month
- Moving over your accounts, contacts, opportunities and history
Questions people ask before switching.
How do we tell whether replacing it is realistic?
Make a list of the objects, custom fields, automations and connected systems your team really uses, rather than everything that's been set up over the years. If the list is short, this is a build of a few months. If it runs to pages of managed packages and Apex code, the switching cost is probably higher than the savings, and we'll tell you that on the first call.
What happens to our historical data?
We move it all over. Accounts, contacts, opportunities, activity history and attachments. We plan it into the build and run both systems side by side for a while during the switch.
Aren't we just swapping one dependency for another?
You would be, except the code and the database are yours from day one and the hosting is in your name. If you stop working with us, you keep running the system and hire someone else to look after it. You don't have that option with a license.
What stops us ending up locked into you instead?
The custom code is yours from the day we start writing it, kept in an account your company owns, with the hosting in your name. If you leave, you take all of it and hire whoever you like. That's the real difference between owning software and renting it, and it's why the lock-in problem doesn't just move from one vendor to us.
Product and pricing-model information reflects Salesforce's own public materials and was last reviewed August 2026. GO Build Labs is not affiliated with or endorsed by Salesforce. All trademarks belong to their respective owners.
Not sure whether leaving Salesforce is worth it?
Bring us what you really use and what you pay for it. We'll tell you honestly whether a custom build makes sense, and we'll say so when it doesn't.
One monthly fee · Built, hosted & improving · You own the custom code