Case study · Sales-driven SMB

A CRM that matches how the team really sells

A custom CRM built around the company's own sales process, instead of bending that process to fit a generic product.

Illustrative screens in the style of the build

Client: Confidential client
Industry: Sales-driven SMB

Illustrative screens in the style of the build

The problem

Generic CRMs came with per-seat pricing and someone else's idea of a sales process. The team tracked the real work in spreadsheets on the side, which meant the CRM was always out of date.

What we built

We built a CRM around their real stages, fields, and follow-up rhythm. It connects to their email and the tools they already use, so deals get updated as the work happens instead of as a separate chore later.

The outcome

The side spreadsheets went away because the CRM finally matched reality. Management sees every open deal as it stands, and the per-seat subscription bill is gone.

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Service

Business platforms

Some software is a tool you open when you need it. This is the other kind. It's the ERP that takes an order from the moment it comes in to the invoice, the CRM that matches how you really sell, or the dispatch board or hiring tracker your whole day runs through. We've built these for distributors, contractors, fleet operators and recruiters, and we build them around the way your work moves rather than asking you to adopt somebody else's.

Service

AI & automation

AI is most useful when it's part of the work itself. Put it in a separate chat window that someone has to remember to open, and it's usually forgotten by week three. So we build it into your system, where it reads the documents, drafts the follow-ups, sorts incoming requests and flags anything that looks wrong. We also connect the systems you already run, so information gets entered once and shows up everywhere it's needed.

Two promises the software industry hates making

One monthly fee, starting at launch

Design, building, hosting and support in one monthly number you can budget like rent. No hourly billing, no change-order invoices, and no per-seat fees that grow with your team. Billing doesn't start until the first version is live and your team is using it.

See the plans →

You own the custom code. All of it.

The account holding the code, the documentation and the hosting are in your name from day one. If you ever leave us, you take everything with you, and any developer can pick it up. You won't have to pay to get it back, rebuild it, or stay stuck on someone else's platform.

How we work →

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Your business could be the next case study.

Bring us the system that's holding you back. It starts with a free one-hour call, and within two business days you have a written plan, a monthly number, and a realistic timeline.

Book a free scoping call See plans & pricing

One monthly fee · Built, hosted & improving · You own the custom code