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Case study · Sales-driven SMB

A CRM that matches how the team really sells

A custom CRM built around the company's actual sales process instead of forcing the process into a generic pipeline.

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Client
Confidential client
Industry
Sales-driven SMB

Illustrative screens in the style of the build

The problem

Generic CRMs came with per-seat pricing and someone else's idea of a sales process. The team tracked the real work in spreadsheets on the side, which meant the CRM was always out of date.

What we built

We built a CRM around their actual stages, fields, and follow-up rhythm. It connects to their email and the tools they already use, so updating the pipeline happens in the flow of work instead of as homework.

The outcome

The side spreadsheets went away because the CRM finally matched reality. Management sees a live pipeline, and the per-seat subscription bill is gone.

Want one of these for your business?

Service

Business platforms

Some software is a tool. This is the backbone: the ERP that carries an order from intake to invoice, the CRM that matches how you actually sell, the dispatch or hiring platform your whole day runs through. We have built them for distribution, construction, fleets, and recruiting, and we build them around your workflow instead of a vendor's.

Service

AI & automation

AI is only useful when it sits inside the workflow, not in a separate chat window someone remembers to open. We build it directly into the platform: reading the documents, drafting the follow-ups, categorizing the intake, flagging the exception. And we connect the systems you already run so data enters once and flows everywhere it needs to go.

Two promises the software industry hates making

$

One monthly fee, starting at launch

Design, development, hosting, and support in one number you can budget like rent. No hourly meters, no change-order invoices, and no per-seat fees that grow with your team. Billing does not begin until version 1.0 is live and your team is using it.

See the plans →

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You own the code. All of it.

The repository, the documentation, and the infrastructure are in your name from day one. If you ever leave us, you take everything and any developer can pick it up. No ransom, no rebuild, no being trapped in someone else's platform.

How we work →

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Your business could be the next case study.

Bring us the system that is holding you back. We'll bring the plan, the monthly number, and a realistic timeline, all on a free 30-minute call.

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One monthly fee · Built, hosted & improving · You own the code